Data doesn't purchase anything online. People do.
We believe prospects and customers are more than just simply ‘data’.
Pearl enables companies of all sizes to humanize their data and find actionable insights about their prospects and customers.
Unlock the Power of PearlTM to drive customer lifetime value and overall revenue by visualizing and optimizing your brand relationships.
Some of our clients
The Power of Pearl: Increased Revenue and Database Value
A brand’s customer database is its most valuable asset. With Pearl, brands can monitor and calculate their database health and value daily.
Pearl’s patent-pending Database ValueTM (DBV) calculates database value, generates new revenue growth strategies and delivers key Return on RelationshipsTM metrics. With Pearl, you can now visualize the net impact of all sales and marketing initiatives on your contact database.
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Deep 360° Profiles - A Single Place of Truth
Pearl unifies, enriches and organizes all your customer and prospect data regardless of how many different platforms and data sources comprise your marketing stack.
With Pearl, all this critical and insightful customer and prospect data is analyzed to generate perceptive and actionable 360-degree profiles. Humanized data enables authentic brand-to-fan relationships, which drive marketing performance and revenue growth.
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The Relationship Lifecycle (RLC) – Visualize the Customer’s Journey
Pearl’s proprietary Relationship Lifecycle TM (RLC) simplifies the customer journey by classifying your customer and prospects in the same way humans view relationships and visualizes the path to greater brand loyalty.
Knowing your brand's RLC database composition empowers marketers to effectively message and migrate prospects and customers toward greater incremental revenue and overall database value.
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Segmentation Engine - Deliver Authentic and Relevant Messaging at Scale
Pearl’s powerful and adaptive segmentation engine enables you to assemble sophisticated audiences for your targeted marketing efforts. With an extensive set of parameters, conditions, selects and data sets, you can now have confidence in delivering personalized messaging to the right audience at the right time.
Show your prospects and customers how well you know them and see your relationships flourish and sales grow.
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Insightful and Actionable Metrics and Analytics
Making sense of data is daunting for most marketers. Let the Power of Pearl do the work for you and deliver critical data-driven insights for your brand.
Pearl’s user-friendly and thoughtfully designed Analytics Suite presents insightful and actionable performance metrics that inform powerful personalized marketing and proven measurable results.
Learn more"The new Pearl software platform allows us to change our tactics from deploying repetitive emails to every single prospect and customer by enabling us to speak one-on-one to the real person on the other side of the screen. With Pearl, our prospects, fans and customers aren't simply data points in our database. We think of our Turtle Fur customers as "family" and with Pearl, it helps us foster these feelings and our actions."
Colin Giblin | Director of eCommerce | TurtleFur