CA Technologies

Customer Acquisition

Converting Leads into High Value Customers

CA Technologies hired Pearl to generate qualified registrations and increase site traffic for a series of virtual events using very targeted audience segments. Pearl delivered 100% of the target audience where other lead/demand gen firms had failed. Over 1,000 qualified event registrations were generated in less than two months vs fewer than 100 event registrations by previous lead gen firms.

Additionally, Pearl recently delivered over 600 qualified registrants for CA Technologies' Virtual Symposium on AIOPs representing almost 50% of total program registrations.