Activate Your Audiences

Pearl is the programmatic audience analytics and activation platform that connects to your customer data, and powers 1:1 brand to fan communications.

Activate Your Audiences

Pearl is the programmatic audience analytics and activation platform that connects to your customer data, and powers 1:1 brand to fan communications.

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True Omnichannel Customer Management

No more chasing down KPIs in multiple sales and marketing channels. No more complicated spreadsheet acrobatics. Pearl's CDP aggregates data from every customer touchpoint—including Amazon—so you get a holistic view of your customer base across all brand touchpoints.

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Insights for humans, about humans

Pearl translates your data into intuitive, relationship-based insights, on a platform that’s actually fun to use. Based on their behavior, customers are intelligently segmented into groups that echo real-life relationships such as Friends, Acquaintances, and Family. It’s an easy way to identify your best customers and discover opportunities to grow brand loyalty.

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Proprietary Customer Scoring and Segmentation

Our intelligent algorithms use machine learning and AI to weigh factors like customer lifetime value, predicted future value, value of network, propensity to purchase again, social influence, and even a customer’s likelihood of referring a friend, so you can communicate intelligently.

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Market to Humans,
Not Look-alike Audiences

Go beyond look-alike audiences. Plug human profiles into your marketing and advertising campaigns by simply using Pearl to score and segment all of the individuals that your brand touches regardless of channel.

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Intelligent People Profiles

Put a face on your customer data with social media-inspired customer profiles. Visualize the strength of individual relationships, earn badges, learn about affinities, preferences, and even create a cheat sheet for how to communicate with them.

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Visualize A Healthy, Thriving Customer Database

The monetary value of your customer database is available at the click of a button. Utilize Pearl's database suite to clearly visualize your customer database value.

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Database Value™ (DBV)

The monetary value of your customer database is the most important thing to us. Utilize Pearl’s database suite to clearly visualize customer base value.

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Database Health™ (DBH)

Ever wonder how healthy your customer database is? How many loyal customers comprise the make-up of your whole database? With Pearl, you can generate a prescriptive health grade for your database ranging from F to A+, while visualizing "improved health" over time.

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Revenue Multiple™ (RM)

The most important thing a relationship marketer should focus on is the valuation of their database vs. their revenue. Pearl predicts the value of your database as a multiple of your revenue so you can report to senior management how much your customer file is worth as an asset to your organization.

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Relationship Lifecycle™ (RLC)

Pearl’s proprietary scoring mechanism, called The Relationship Lifecycle (RLC™) scores every interaction with every prospect, lead and customer that your brand touches, making it simple to build deep relationships with those most important to your brand.

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