How Pearl Works
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Unify Disparate Data

Pearl collects, cleanses and processes prospect and customer data from places like your e-commerce system, your CRM and your ESP.

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Enrich Profiles

Pearl enriches your customer and prospect data using a deep pool of demographic and social contact enrichment sources to create deep insightful profiles.

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Apply Cognition

Pearl presents contacts within our Relationship Lifecycle methodology and adds a layer of predictive cognition to each profile to deliver actionable customer behavioral insight.

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Segmentation and Activation

Leverage analytics and insights, segmentation and targeting to create timely and informed 1:1 engagement with your prospects and customers that show measurable increases in revenue and consistent ROI.

Connect your Platform:
Shopify's Customer Data Platform
Optimize your Shopify experience with the most advanced customer intelligence and eCommerce analytics in the marketplace. Whether you're just starting out, or a seasoned enterprise marketing guru, Pearl was built from the ground up by eCommerce data science experts, for eCommerce marketers of all levels.
Connect your ESP:
Communicate with Humans, not Lists
The most personalized an email can get is when it is sent with human intent, with human understanding. Use Pearl to power informed and humanized email campaigns at scale through your ESP.
Connect your Marketplace:
Connect to Amazon for Cross Channel Insights:
For the first time ever, visualize the shopping behaviors of your customers as they flow from your eCommerce experience, your retail experience and on Amazon alike. Learn how your customers are window shopping and reacting to pricing, inventory, shipping and marketing initiatives to optimize your sales channels.
Connect to Marketing tools:
Automation and Beyond
Optimize your Shopify experience with the most advanced customer intelligence and eCommerce analytics in the marketplace. Whether you're just starting out, or a seasoned enterprise marketing guru, Pearl was built from the ground up by eCommerce data science experts, for eCommerce marketers of all levels.
Pearl's Humanized Interface
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The PearlfileTM - Intelligent 360° Profiles

Your database is enriched with order history, brand affinity, social, psychographic and demographic data as well as shopping behavior—including abandoned cart statistics. All this data and insight is presented by Pearl as part of each deep contact profile in your database.

With Pearl, you have 360-degree profiles of customers and prospects, empowering brands to build customer-centric messaging and experiences across all brand touchpoints.

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The PearlfolioTM - Redefining KPIs

Based on customer profile data and brand interactions, Pearl’s algorithmic and cognition technology intelligently segments profiles into groups that mimic real-life, personal relationships: Passers-by, Acquaintances, Fans, Friends and Family.

Pearl can calculate the future value of your database by presenting how much incremental revenue that your database can deliver simply by migrating contacts from one RLC segment (non-buyer or “Fan”) to another (a one-time buyer or “Friend”).

See the impact of moving contacts and improving the composition of your database visualized through Pearl’s RLC.

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A Powerful & Nimble Segmentation Engine

Pearl’s Segmentation Engine leverages your deep customer profiles and their RLC TM status to find the right mix of customers and prospects ripe for marketing activation.

Analyze, sort and select profiles based on a wealth of advanced selects and sorts including product affinities, preferences, interests, psychographics, demographics and purchasing data.

With an extensive set of parameters, tools, conditions and data sets, you can have confidence in creating timely, relevant and effective messaging for every type of audience.

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Analytics Acumen and Metrics Mastery

Pearl’s user-friendly and thoughtfully designed Analytics Suite presents leaderboard KPIs and insights that drive confidence in your marketing performance.

Inside the Analytics Suite, users have visibility to key sales and marketing metrics as well as Relationship Lifecycle metrics. Using Pearl's analytics, you can easily attribute sales and revenue to your brand's omni-channel marketing campaigns and determine the variables that impact your customer database health and value. Examine purchases by category, time between customer purchases, cross category adoption, database composition, and the drivers of your marketable email list size.

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Improving Database Health

The overall health of your contact database is critical for success.

Your database requires a healthy regimen of enrichment, vitals monitoring, performance tests, loyalty to best practices and plenty of activity to stay healthy.

Pearl’s proprietary Database HealthTM calculation examines key profile and data factors within your entire contact database to determine the current overall health of both your database and the data itself.

This analysis provides brands with the insights and factors influencing your database’s value and the steps required to improve database health over time.

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Growing Database Value

The value of your customer database is the most important KPI to us and should be to you. Pearl provides a patented, algorithmic calculation of your current database value.

Understanding the value of your database helps brands make smart and calculated decisions for growing revenue. By predicting the value of your database as a multiple of your revenue, you can better understand the impact of migrating prospects to customers and customers (one-time buyers) to best customers (multi-time buyers) using Pearl.

"Pearl transitioned us from thinking about our customers to being obsessed with our customers. By implementing their technology we were able to develop amazing lifecycle campaigns to effectively engage our highest valued customers and precisely capture key data."

Steve Chapman | Co-Founder | Aromafi

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