Connecting with the Target Audience

Content Marketing for Customer Engagement

Discover partnered with Pearl Knows to better understand and engage with one of their key audience segments—millennials. Our research-based analytics enabled us to help Discover build a communication strategy that forged trust with the millennial audience segment via useful, engaging educational content. Together, an ecosystem of engaging articles, infographics and experiences was delivered to help millennials begin to define, understand and create a clear path toward future financial independence.