How Pearl Works
Pearl collects, cleanses and processes prospect and customer data from places like your e-commerce system, your CRM and your ESP.
Pearl enriches your customer and prospect data using a deep pool of demographic and social contact enrichment sources to create deep insightful profiles.
Pearl presents contacts within our Relationship Lifecycle methodology and adds a layer of predictive cognition to each profile to deliver actionable customer behavioral insight.
Leverage analytics and insights, segmentation and targeting to create timely and informed 1:1 engagement with your prospects and customers that show measurable increases in revenue and consistent ROI.
Pearl's Humanized Interface
Your database is enriched with order history, brand affinity, social, psychographic and demographic data as well as shopping behavior—including abandoned cart statistics. All this data and insight is presented by Pearl as part of each deep contact profile in your database.
With Pearl, you have 360-degree profiles of customers and prospects, empowering brands to build customer-centric messaging and experiences across all brand touchpoints.
Based on customer profile data and brand interactions, Pearl’s algorithmic and cognition technology intelligently segments profiles into groups that mimic real-life, personal relationships.
Your brands contacts are dynamically organized as RLC Passers-by, Acquaintances, Fans, Friends and Family depending on the depth of their relationship with your brand.
Within the dashboard, marketers seamlessly toggle through key marketing metrics over specific periods of time. See top performing campaigns, top customers, changes in marketable emails count and visualize the impact migrating contacts along the RLCTM has on your database value, composition and health.
Pearl’s Segmentation Engine leverages your deep customer profiles and their RLCTM status to find the right mix of customers and prospects ripe for marketing activation.
Analyze, sort and select profiles based on a wealth of advanced selects and sorts including product affinities, preferences, interests, demographics and purchasing data.
With an extensive set of parameters, tools, conditions and data sets, you can have confidence in creating timely, relevant and effective messaging for every type of audience.
Pearl’s user-friendly and thoughtfully designed Analytics Suite presents leaderboard KPIs and insights that drive confidence in your marketing performance.
Inside the Analytics Suite, users have visibility to key sales and marketing metrics as well as Relationship Lifecycle metrics. Using Pearl's analytics, you can easily determine the variables that impact your customer database health and value. Examine purchases by category, time between customer purchases, cross category adoption, and the drivers of your marketable email list size.
Improving Database Health
The overall health of your contact database is critical for success.
Your database requires a healthy regimen of enrichment, vitals monitoring, performance tests, loyalty to best practices and plenty of activity to stay healthy.
Pearl’s proprietary Database HealthTM calculation examines key profile and data factors within your entire contact database to determine the current overall health of both your database and the data itself.
This analysis provides brands with the insights and factors influencing your database’s value and the steps required to improve database health over time.
Growing Database Value
The value of your customer database is the most important KPI to us and should be to you. Pearl provides a patented, algorithmic calculation of your current database value.
Understanding the value of your database helps brands make smart and calculated decisions for growing revenue. By predicting the value of your database as a multiple of your revenue, you can better understand the impact of migrating prospects to customers and customers (one-time buyers) to best customers (multi-time buyers) using Pearl.
"Pearl transitioned us from thinking about our customers to being obsessed with our customers. By implementing their technology we were able to develop amazing lifecycle campaigns to effectively engage our highest valued customers and precisely capture key data."
Steve Chapman | Co-Founder | Aromafi