how it works
The Infinite Power of Pearl
Pearl creates a virtuous cycle of ever-improving customer data and marketing performance. With Pearl as your data technology solution, you are unifying data sources, creating 360 degree customer views, assembling better segments and delivering more relevant experiences across marketing channels. This is the Power of Pearl™; humanized data empowering marketers to move customers along the Relationship Lifecycle™ to greater loyalty and revenue growth.
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AGGREGATE, NORMALIZE & UNIFY
Pearl collects, cleanses and normalizes prospect and customer data from critical sources like your e-commerce system, CRM and ESP data.

This process ensures unified data with the highest utility within one, easy-to-use platform.
ENRICHED 360° VIEWS
Pearl enriches your customer and prospect data using the robust and most relevant pool of demographic and social enrichment sources available to create full 360° views that drive mindful marketing efforts.

Pearl’s algorithmic technology dynamically assigns contacts using our patented Relationship Lifecycle™, enabling marketers to simplify and contextualize each profile.
Analytics and Insights Engine
Making sense of marketing data is daunting for most marketers.

Pearl’s user-friendly and thoughtfully designed Analytics Engine presents insightful and actionable performance metrics that generate powerful insight about customer behavior.
Segmentation Builder
Pearl’s powerful and adaptive segmentation engine allows marketers to put their newfound wisdom to work. The builder enables marketers to assemble sophisticated audiences for targeted marketing efforts. With an extensive set of parameters, conditions, selects and data sets, marketers can now have confidence in delivering personalized messaging to the right audience at the right time.
Personalize and Activate
Deliver robust customer views across your omni-channel marketing ecosystem and create more personalized and relevant experiences for your prospects and customers. Build smarter, more engaging campaigns with the deep insights Pearl delivers and see your database value and marketing performance improve.
A Single Easy-to-Use Solution
Pearl was built by marketers, for marketers. Every aspect of the user interface has been designed to be easy to use. In other words, we designed Pearl for ‘right brain’ and ‘left brain’ humans.
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The Portfolio - Redefining KPIs
Based on customer profile data and brand interactions, Pearl's algorithmic and cognition technology intelligently segments profiles into groups that mimic real-life, personal relationships.

Your brand's contacts are dynamically organized as RLC™ Passers-by, Acquaintances, Fans, Friends and Family depending on the depth of their relationship with your brand.

Within the dashboard, marketers seamlessly toggle through key marketing metrics over specific periods of time. See top performing campaigns, top customers, changes in marketable emails count and visualize the impact migrating contacts along the RLC™ has on your database value, composition and health.
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The Pearlfile™ - Intelligent 360° Views
Your database is enriched with order history, social, psychographic and demographic data as well as shopping behavior—including abandoned cart statistics. All this data and insight is presented by Pearl as part of each deep contact view in your database.

With Pearl, you have a 360° view of customers and prospects, empowering brands to build customer-centric messaging and experiences across all brand touchpoints.
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A Powerful & Nimble Segmentation Engine
Pearl’s Segmentation Engine leverages your deep customer profiles and their RLC™ status to find the right mix of customers and prospects ripe for marketing activation.

Analyze, sort and select profiles based on a wealth of advanced selects and sorts including preferences, interests, demographics and purchase data.

With an extensive set of parameters, tools, conditions and data sets, you can have confidence in creating timely, relevant and effective messaging for every type of audience.
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Analytics Acumen & Metrics Mastery
Pearl’s user-friendly and thoughtfully designed Analytics Suite presents leaderboard KPIs and insights that drive confidence in your marketing performance.

Inside the Analytics Suite, users have visibility to view key sales and marketing metrics as well as Relationship Lifecycle metrics. Examine purchases by category, time between customer purchases, cross category adoption, and the drivers of your marketable email list size.

Using Pearl's analytics, you can easily determine the variables that impact your customer database health and value.
Improving Database Health
The overall health of your contact database is critical for success. Your database requires a healthy regimen of enrichment, vitals monitoring, performance tests, dedication to best practices and plenty of activity to stay healthy.

Pearl’s proprietary Database Health™ calculation examines key profile and data factors within your entire contact database to determine the current overall health of both your database and the data itself. This analysis provides brands with the insights and factors influencing your database’s value and the steps required to improve database health over time.
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Growing Database Value
The value of your customer database is the most important KPI to us and should be to you. Pearl provides a patented, algorithmic calculation of your current database value.

Understanding the value of your database helps brands make smart and calculated decisions for growing revenue. By predicting the value of your database as a multiple of your revenue, you can better understand the impact of migrating prospects to customers and customers (one-time buyers) to best customers (multi-time buyers) using Pearl.

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Get started with Pearl today
Drive loyalty, more purchases, more engagement and revenue by utilizing Pearl's Customer Data Platform (CDP) to understand and communicate with customers 1:1